Macin Mountains – Visual Identity

Macin Mountains – Visual Identity

The target of the project is to promote the veld bioregion and natural elements specific to the Macin Mountains National Park (MMNP), Macin – Niculitel SPA and Macin Mountains SCI.

Visual Identity - Logo

For every one of the categories in Macin Mountains (flora, insects, amphibians, reptiles, birds, mammals, habitats) a logo was made.

The colors used are chromium green and white with a tint of yellow.

However, the visual identity manual of the Sectoral Operational Program Environment  and the Macin Mountains National Park logo were complied with. 


Within the project, layouts for seven thematic brochures were created, all of these presenting the specific categories - flora, insects, amphibians, reptiles, birds, mammals, habitats - in Macin Mountains. Every brochure is defined by the logo specific to the category it designates. 


For the Macin Mountains Species Atlas, a special graphics was created using pictures taken by parks' custodians. This work is meant to be an informative and educational material  about the protected plant and animal species living in the veld and semi-desert region of Dobrogea.  


For every page of the month, a unique image was conceived. 


Roll-ups created for the project were thought out as promoting material for the rare plant and animal species living in the protected area of Macin Mountains, but were also meant to make people aware of the importance of preserving the biological equilibrium in the region.   


For online information concerning events taking place within the project, a newsletter personalized layout was designed, complying with the visual identity program specially created for this.